A local client—a service-based business—struggled with high CPCs over $8, low CTRs under 1%, and a cost per lead near $250. After partnering with Courimo, here’s what unfolded:
- Audit Insights: Keyword targeting was too broad. Ads lacked local appeal.
- Strategic Shift: Introduced neighborhood-modified keywords like “Miami Beach emergency plumber.” Bid segmentation by zip codes front-loaded budgets for high-intent areas.
- Landing Page Overhaul: Added “Proudly serving Coral Gables and Coconut Grove” headers, clear call buttons, and trust badges from local affiliates.
- Ad Enhancements: Featured local callout extensions (“Open 24/7 in Miami-Dade”), updated site links, and tested multiple headlines and CTAs.
- Remarketing Campaigns: Deployed tailored remarketing to visitors who clicked but didn’t convert.
After 90 Days:
- CPC dropped ~44% (to $4.50)
- CTR rose to 3.2%
- Conversion rate climbed from 2% to 4.5%
- Total leads increased by 200%
This performance-driven Miami digital marketing agency delivers results through local targeting, smart testing, and continuous optimization. Ready to see these results on your next campaign? Get started with a free audit today!
